Contents

Introduction: Lessons from Procrastination and Medical Side Effects

Part I - The Unexpected Ways We Defy Logic at Work

   Chapter 1 - Paying More for Less: Why Big Bonuses Don���t Always Work

   Chapter 2 - The Meaning of Labor: What Legos Can Teach Us about the Joy of Work

   Chapter 3 - The IKEA Effect: Why We Overvalue What We Make

   Chapter 4 - The Not-Invented-Here Bias: Why “My” Ideas Are Better than “Yours”

   Chapter 5 - The Case for Revenge: What Makes Us Seek Justice?

Part II - The Unexpected Ways We Defy Logic at Home

   Chapter 6 - On Adaptation: Why We Get Used to Things (but Not All Things, and Not Always)

   Chapter 7 - Hot or Not? Adaptation, Assortative Mating, and the Beauty Market

   Chapter 8 - When a Market Fails: An Example from Online Dating

   Chapter 9 - On Empathy and Emotion: Why We Respond to One Person Who Needs Help but Not to Many

   Chapter 10 - The Long-Term Effects of Short-Term Emotions: Why We Shouldn’t Act on Our Negative Feelings

   Chapter 11 - Lessons from Our Irrationalities: Why We Need to Test Everything

Thanks

List of Collaborators

Notes

Bibliography and Additional Readings

Index

About the Author

Also by Dan Ariely

Copyright

About the Publisher